Aldi's £7 perfume that's 'identical' to £100 Jo Malone version

Budget supermarket Aldi has shoppers obsessed with its latest SpecialBuy item, which customers say is “identical” to Jo Malone.

Aldi has a range of fragrances on sale, but it’s the Eau De Parfum No. 11 t hat shoppers are comparing to Jo Malone’s Peony and Blush Suede. With a 100ml bottle of the designer fragrance coming in at £108 online and Aldi’s version priced at £6.99, there’s definitely a bargain to be had if you’re looking for your favourite perfume on a budget.According to the Aldi website, the No 11 Peony Blush is “delightful and addictive”.

A second wrote: ”Beautiful. I love this perfume. A dupe of Jo Malone. Aldi has done it again with a reasonably priced beautifully smelling perfume”. A third added: “Jo Malone dupe. This is lovely and so cheap a jo malone dupe very lovely fragrance”.

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