An insider at Aldi has disclosed how the supermarket giant is able to maintain low prices for its customers. The budget chain enjoys wide popularity among UK shoppers, largely owing to its pricing structure.
She further explained: "By chaining our trolleys and making sure they can only be unlocked using a £1 deposit or token, we are encouraging customers to return their trolleys back to where they found them at the front of the store. This reduces the chance of trolleys getting lost or stolen." She added: "Receipts can often end up in back pockets or crumpled up in the bin anyway, so this is a great way of putting that money saved on paper and printing back into our low prices.
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