‘After lockdown, things exploded’ – how TikTok triggered a books revolution

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Have teenagers taken control of publishing? With some authors notching up a billion views, we look at how TikTok is electrifying the world of books – creating bestsellers, reviving classics and rescuing neglected genres

, set to Louis Prima’s 1964 hit Che La Luna, gives a finger-clicking tour of an idyllic country cottage packed full of personally signed copies and book-themed goodies. Within days, this video has been liked more than 7,000 times. Overall, says Harper Voyager, the content generated from the weekend scored 170,000 views.. But in BookTok terms, it’s a drop in the ocean.

 

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