We don't often report on strictly business-related matters here at PC Gamer, but there's an interesting little tidbit stashed away in Activision Blizzard's recent: Over the three months ending June 30, more than half of the company's total revenues came from mobile games—more than PC and console games combined.
It's quite a shift from the same quarter in 2021, when console and mobile revenues were much more closely aligned. Console revenues were $740 million for the quarter, accounting for 32% of the total, while mobile revenues hit $795 million, making 35% of the quarterly total. The PC came in third with $628 million—27% of Activision Blizzard's revenues for the quarter.
It's worth noting that the bulk of Activision Blizzard's mobile revenues came from King, the mobile-social game publisher Activision acquired in 2016.
Source: News Formal (newsformal.com)
People can purchase things for the memes. People can purchase things to show how bad the game is. None of it matters. If a game is getting money, the reason it's getting money does not matter. Exploitative or fair, money is money to any and all companies.
When will it be enough?
Cuz they do dogshit on PC
Reason why Apple is the biggest gaming company when it comes to profits
And this is why Diablo 4 will have all these mobile game features. We’ve lost the war. Soon every game will be a mobile type game except indies. The Wales are to tempting for business execs. This is how pc gaming dies, with a gem pack for 29.99.
Earned more because there was no new release on PC and consoles.
Looking at the replies to this defending mtx, it is absolutely disgusting to see how far gone people have become to dickride a literal cancer to gaming. Keep those boots clean you shills, maybe one day theyll let you on the payroll.
I mean, ofc course they're going to do what makes the most money. That doesn't mean it's the right choice for gamers. There is a reason Pyramid schemes were popular with the people who started them before they were made illegal...
Just helps me fully cutout more Devs and save cash for worthwhile folks. Activision/Blizzard dead to me... Ubisoft is coming next apparently, since they said they're going all-in in Mobile and Live-Service games.
So they literally did not produce anything but diablo Inmortal in the last quarter and got surprise is the best profit? I mean, there is nothing else new so...
This article feels like it already had a goal for publication and was spun accordingly. The factors beyond Diablo Immortal were glossed over in this piece and DI's numbers were given too much praise. Needed a story and moved the posts to get it.
And this is why game companies will continue with unethical monetization, and cheap practices. STOP PAYING FOR THIS SHIT
I imagine if Overwatch 2 were to be on Steam, Blizzard would probably find traditional PC and console games to be more profitable again
So the first reason used to say this if fine is that this is fine for many people so it’s fine. Alright let’s say point taken. Can anyone think of 1 more reason?!
Yes, because preying on addiction is profitable. There are scientific studies now that demonstrate how these glorified slot machines negatively affect mental health while playing games for fun improves mental health. Like all big corporations they revel in exploiting people.
It's a pity, but it is what it is... The answer to 'Don't you guys have phones?' turned out to be 'Why, yes! Yes, we do. And we also really like dumping money into predatory MTX. GG WP.'
Bad company turned greedy company: a lesson in horrible corporate morals
Honestly im ok with stuff like this if it helps infuse cash into their other products to make better full games. Which is usually how its supposed to work. Nothing wrong with having a mobile division
“Gamers” are such lying frauds
This is depressing.
Every year I wait for gamers to wisen up, stop preordering, stop being whales, stop rushing through content. But it is not this year.
It's a marketing product. It makes money, so they're going double, triple or quadruple down on this model.
Just goes to show you there are plenty of suckers willing to just throw their money away.
And this is why the gaming industry is dying
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