Acting union calls out Hollywood studios for 'double standard' on AI use

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On Wednesday, at a roundtable discussion held by the FTC examining the creative economy and generative AI, SAG-AFTRA's executive director Duncan Crabtree-Ireland called out the"double standard" in the relationship between actors and corporations when it comes to copyright infringement.

"After all, if an individual decided to infringe on one of these companies' copyright protected content and distribute it without paying for the licensing rights, that individual would face a great deal of financial and legal ramifications," Crabtree-Ireland "So why is the reverse not true? Shouldn't the individuals whose intellectual property was used to train the AI algorithm be at least equally protected?" he asked.Actors are concerned that their faces, bodies, or voices will be cloned by studios using AI software to automatically create new content. Corporations could just exploit their likeness for free forever, once the actors' likeness is scanned in and deployed, is the argument.

"It's important to understand that all AI-generated content originates from a human creative source. No AI algorithm is able to make something out of nothing. And that human generated content that's used in the training data reflects real and substantial work and its intellectual property. It deserves legal protection," Crabtree-Ireland said during the FTC's hearing.

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