A scoping review of outdoor food marketing: exposure, power and impacts on eating behaviour and health - BMC Public Health

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A scoping review of outdoor food marketing finds the majority of advertised foods were unhealthy and that ethnic minority groups have a higher likelihood of exposure. The findings are published in BMCPublicHealth.

There is convincing evidence that unhealthy food marketing is extensive on television and in digital media, uses powerful persuasive techniques, and impacts dietary choices and consumption, particularly in children. It is less clear whether this is also the case for outdoor food marketing.

All measured the extent of exposure to outdoor food marketing, twelve also assessed power and three measured impact on behavioural or health outcomes. Criteria used to define outdoor food marketing and methodologies adopted were highly variable across studies. Almost a quarter of advertisements across all studies were for food and the majority of advertised foods were unhealthy .

Source: Entertainment Trends (entertainmenttrends.net)

 

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