A Mascara Drama Unfolding on TikTok Raises Questions About Authenticity

and faced allegations of bullying, sexual assault, and violence) used the opportunity to do their own product reviews of the mascara.YouTubers Jeffree Star and Shane Dawson Just Took the Latest Step in Their Comebacks. It’s Not Working

We have yet to see where this particular drama will land when it comes to the mascara review’s authenticity. But regardless of the outcome, the fallout serves as an example of the shift the beauty world has seen since many of its stars betrayed their followers’ trust. In one particularly notorious example, the case of, customers alleged to have found hair and mold in their products, leading many today to be primed to sniff out the first scent of an influencer leading them astray.

When it comes to Noguiera’s future, one must look only to previous subjects of controversy. Although many creators in the beauty community have had their own dramas, spats, and controversies, they’ve largely made it through to the other side and maintained a platform. Whether that means going radio-silent after posting a heartfelt apology on their Notes app or a customary apology YouTube video, or just continuing to post through it, it’s hard to squander a platform of millions.

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