A bumpy start for the Tories? Actually it's a PR masterclass

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A bumpy start for the Tories? Actually it's a PR masterclass | Parliamentary sketch writer MichaelPDeacon Free to read today 👇

Whenever a political party is in trouble, Sir Lynton Crosby – Australian campaigns guru and long-term ally of Boris Johnson – offers a simple piece of advice. It is: “Chuck a dead cat on the table, mate.” In other words: do something so shocking, it makes everyone forget what you were in trouble for.

 

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MichaelPDeacon And then there was flood. Cat looking worried again?

MichaelPDeacon I like optimism, but... When there's that many 'dead cats', their bowl's poisoned.

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