In the nascent days of Parisian fashion, designers such as Charles Worth and Paul Poiret toyed with the possibility of presenting their garments in action. At the same time, Lady Duff-Gordon was doing similar in London. Poiret – who was known for his opulent, flowing designs – settled on combining commerce with socialising, throwing a series of lavish balls where attendees were asked to come dressed in their finest.
Paris was feeling nervous about the rising influence of New York’s fashion industry, where the war had encouraged support of US-based designers at their first Press Week in 1943. But the French capital had a secret weapon: Christian Dior. In 1947, Dior’s first collection – Corolle, which was attended by huge numbers of fashion press andallowed to be photographed – helped to reset the sartorial agenda with exaggerated silhouettes.
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