), coverage of her relationship with NFL star Travis Kelce, or tweets about missing out on tickets to the Eras tour, it’s hard to go five minutes without hearing about her, rivalling even the
Changing up her image allows her fanbase to remain interested in her, while also broadening her potential fanbase, and post-pandemic she’s been able to surpass even the popularity and cultural ubiquity she boasted in the mid-2010s. Similarly, the way she announces and promotes new music and tours, and markets her merchandise, goes beyond her rivals, and it’s genius. When she announces a new album, or shares the titles of upcoming songs, on social media, she amasses millions of views and likes. She shares just enough to hook people in, but keeps enough under wraps to prompt fervent speculation and excitement.She’s also collaborated with numerous other brands, including those you might not associate with pop stars.
As a result, her fans can feel close to her in a way we've never felt connected to global megastars. Though her career has exploded over the past decade, she's never lost that girl-next-door vibe. While it’s common for artists to sell T-shirts and posters alongside their music, Swift goes one step beyond. She released five editions of her 2022 album Midnights on vinyl, with them all forming a clock when you put them together.
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