5 Things To Know About The Thrifty Coach Winter 2021 Show In Shanghai

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For Coach’s “phygital” return to the runway in Shanghai, Stuart Vevers turned old ideas into new, expanding on last season’s Coach TV and upcycling pieces from past collections.

For Coach’s “phygital” return to the runway in Shanghai, Stuart Vevers turned old ideas into new, expanding on last season’sgu taoThere was a certain poetry to the runway show Coach presented in Shanghai on Thursday evening. In December 2018, a year before the thought of destination shows would seem a different world, Stuart Vevers staged a massive pre-collection show in the city. Now, as China has returned to a post-pandemic normal – and the rest of us are slowly catching up – Coach was back.

His second instalment featured the likes of Jennifer Lopez, Jeremy Lin, Yang Zi, Kōki, Xiao Wen Ju, Rickey Thompson, Ke Fan and Ding Na, playing to the current social media mood for all things retro and referential. “I think there’s something comforting about it. Last time, I was most concerned if young people were going to get these references, but whether they did or not, we had a really strong response. I think some of the things even felt new. They didn’t know them,” Vevers said.

 

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