to their palettes, creating exciting alternatives to the sea of black and silver that dominates most products these days.A lot of Apple's great design arose through making things simplehave always been very vocal on one design principle above all others: simplicity. It’s what first united them, and it helped forge one of the most productive design pairings in recent history. Here’s Ive explaining his take on the concept: “Simplicity isn’t just a visual style.
In both these cases and more, Apple took the prevailing design orthodoxy and turned it on its head. Inevitably, other companies followed suit, but few have understood simplicity in the way that Apple has.These days, considering user accessibility is a key part of design. While many people and organisations who have contributed to this, Apple has played a major role. One place where that’s clear is in the company’s operating systems.
In other words, Apple has made quality tech design something worth paying for. Just look at how many other companies have tried to emulate the premium look of the iPhone, or the all-metal chassis of the05. It revolutionised software too
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