£4 Aldi hair serum rivals £20 The Ordinary version used by Olivia Rodrigo

Aldi has announced the release of two new hair care must-haves. The scientifically formulated products arrive as industry experts report that 2024 will go beyond the ‘skinification of hair’, with a focus on hair health starting at the root.

Using multi-peptides, pea and soybean extracts, the Lacura Multi-Peptide Serum for Hair & Scalp offers a lightweight, overnight treatment that fortifies straight from the root. The serum is formulated to help optimise conditions for healthy hair growth. Enriched with Hyaluronic and Amino Acids, the Lacura Hydrate & Moisturise Scalp Serum offers users the ultimate hydration and moisturisation for scalp protection. Also producing a lightweight and overnight treatment, the serum helps to maintain the scalp’s barrier and reduces dryness to help maximise conditions for healthy hair growth.

Taking to Instagram, the official Aldi Specialbuys UK account told its followers about the Lacura hair care drop. It wrote, alongside a video of the two serums: “PSA: Lacura Haircare hits the shelves tomorrow. Our Hydrate & Moisturise Scalp Serum uses Hyaluronic Acid for hydration, and Amino Acids for scalp protection.

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