2024 WNBA Draft smashes record with 2.4 million viewers, a 307 percent increase over 2023

You tuned in for Monday’s 2024 WNBA Draft. Boy, did you ever. Monday’s draft, featuring , , and a ton of other star college basketball players, averaged a record 2.446 million viewers, a head-spinning 307 percent increase in viewership over last year. The previous all-time viewership for a WNBA Draft came in 2004 for ’s draft year. That drew 601,000 viewers. Last year averaged 572,000 viewers on ESPN, which was up 42 percent over 2022 and the most-watched WNBA Draft since 2004.

This WNBA Draft had an endless supply of players with name recognition and an obvious transcendent viewership draw in Clark. It has also never had this kind of momentum. South Carolina’s 87-75 win over Iowa on April 7 , the most-viewed women’s college basketball game ever and the most-viewed college basketball game on record for an ESPN platform. The audience was up 90 percent over the 2023 national championship and 289 percent from 2022 .

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