14 pairs of sustainable jeans that are so great they'll make you question why *un*sustainable denim still exists

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Denim is one of *the* most unsustainable fabrics on the planet, and it's time we switched it up for something more eco-friendly 🌏

Waste not, want not."One of the biggest challenges can be understanding greener options, then learning and getting used to applying new techniques in an industry that’s been around since the 1870s."

This is what it really takes for a brand to go 100% sustainable, according to a major label undertaking the challengeThis is what it really takes for a brand to go 100% sustainable, according to a major label undertaking the challenge"The road to sustainability is ongoing but once we began the learning process, we were surprised how much we are and will be able to achieve simply by adopting new practices.

 

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