A year ago, ESPN averaged 949,000 viewers for its Formula 1 races, up 54% compared to 2020; it was the most-viewed F1 season ever on American TV. The first four F1 races of the 2022 season averaged 1.1 million viewers, a 22% increase over the average for the first four races of 2021. According to Barton Crockett, senior internet media analyst at Rosenblatt Securities, the average F1 race TV audience in the U.S.
Daniel Ricciardo of Australia and McLaren playing around with James Corden of Great Britain during practice ahead of the F1 Grand Prix of Miami at the Miami International Autodrome on May 06, 2022 in Miami,When Liberty Media purchased Formula 1 for $8 billion in 2016, American growth was a top priority. Adding races in glam destination cities like Miami and Las Vegas will only fuel the sport’s popularity in America. F1’s old boss,had run the organization with a withered iron fist.
“It’s less of a slam dunk that Lewis Hamilton’s going to win every race,” says Crockett. “That’s good for the product. It creates drama. As opposed to boredom.” F1’s ascendance coincides with the expiration of its TV deal after this season: the organization should be able to command substantially more than the $5 million or so it now receives annually from ESPN. F1 is$75 million per year in media rights. “And I think there’s a possibility it can go higher than that if things continue to trend favorably,” says Harrigan. Rosenblatt Securities projects that Formula 1 revenues will rise nearly threefold, to $6.5 billion, by 2031.
Miami, however, feels like a moment. F1’s gilded age will be on full display this weekend. Glitzy high-speed racing’s here to stay.
And a great place to catch Covid!
Best to watch on TV.
Story is behind a firewall but the headline is misleading. F1 has raced in and off in America since 2000
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