, over-exposing it to chemicals, such as chlorine and sunscreen, can also dry the hair fibre out and cause discolouration. Not to mention, year-round colour treating and heat styling also seriously compromise hair integrity, which leads to frizz, dryness, and breakage.
The simple fact is that after all we throw at it, hair will struggle to look healthy, unless it is taken care of and treated with the correct products. “Healthy hair has the right balance of moisture and protein,” says Clark. “Which is the key to maintaining shine and bounce. So when shopping around for a hair mask, you want to look for ingredients like moisturising oils, fats and anything protein-rich to essentially fill in the cracks in the hair.
When on holiday or if you know your locks will be exposed to lots of sun, Vasconcelos also advises protecting it with a UV-filtering formula. “The sun can shift your colour and make it brassy, as well as change the texture and cause frizz,” he says. “Everyone has different hair types so there isn’t a one-size-fits-all ingredient or formula, but I would avoid anything that contains heavy silicones, as this can cause build-up, which can then lead to damage.
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