It’s 2003 and you’re flipping through the latest edition of Mizz magazine; “Where Is the Love?” is blasting on the radio and the dulcet tones of The OC’s Marissa Cooper can be heard faintly in the background. Sienna! Keira! Kate! The gang’s all here in their handkerchief hemlines, low-slung belts, slubby tank tops and suede boots. It’s the heyday of boho style and these women are everything we want to be.
All the boho hallmarks were there, but this time it felt a little more refined, thanks to polished accessories, tailored details and sophisticated colour palettes. Welcome to boho 2.0. Kamali is not alone in her desire to pay homage to this free-spirited aesthetic – there’s a whole host of brands that have followed in boho’s Ugg-shaped footsteps.
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