Your life, my entertainment: Dawn contributor

Participants who are living ordinary lives suddenly find that the world's voyeurism - curiosity about how other people live - can become a lucrative source of income, even riches.

But the end does come, and you can see which reality shows have content that is being suggested by the show's producers and would never have been a part of the reality show star's life had it not been for the piles of money the show has suddenly brought into their lives. There are flashy vacations to Europe and stays in five-star hotels. There are new homes full of snazzy upmarket appliances and new cars, even as the stars have nothing in terms of a career or vocation.

Behold the arrival of the vloggers, people who document their days and doings on camera and then, thanks to some basic editing, setting to music etc, are able to produce an individual version of a reality show. Most of these vlogs are watched only by immediate circles of friends and family netting not more than a few hundred views at best. These vlogs are consistent for a while, the vlogger having heeded earnest advice about developing a following and staying consistent.

At this point, the vlogs feature the details of their lives. Having foregone privacy, we are taken inside bedrooms, inside closets and cupboards, inside relationships between mothers-in-law and daughters-in-law, inside fights with friends, onto restaurant tables, and so on. The best at it are those who simply do not seem to mind that they have exchanged privacy for money. Since there has not been a monetary value put on privacy, it feels like easy money.

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