her young daughters - are modest, but even those simple pleasures have been impossible during the gruelling two-month lockdown.
"A lot of my friends, people with families and kids, their idea is to buy a bigger fridge, or food - they aren't interested in buying unnecessary stuff right now," said Ms Yang, who works as a teacher."In all those different tiers of consumers, demand for essentials has gone up and there's been less price sensitivity.
Mr Jason Yu, Greater China managing director of market research firm Kantar Worldpanel, predicts an initial spending recovery at food and beverage outlets suited to pick-up and delivery, with coffee, bubble tea, cakes and other"categories related to pleasure" set to come back strongly.
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