PARIS: From New York's Fifth Avenue to Paris' Place Vendome, Louis Vuitton sells its handbags at some of the world's swankiest locations: but the brand is increasingly betting on"pop-ups" in off-beat spots as one way to keep shoppers hooked.
"This trend in pop-up stores is extremely important, and we will continue to develop that because it enables us to be talking in a different way to our clients ... important and it adds flexibility with our network." At the lower-end of the fashion scale, high street labels like H&M are grappling with shifting shopping habits, albeit often taking a different tack, such as sprucing up cluttered stores with a more luxurious feel.At Vuitton, recent"pop-ups" include one in London's exclusive Mayfair neighborhood to highlight its menswear line, with a Wizard of Oz themed space featuring a yellow brick road staircase, and which shoppers had to book tickets to attend.
In its bid to stay ahead, Vuitton has also invested in new designers, betting on Virgil Abloh, a DJ and founder of high-end streetwear label Off-White, to help jazz up its mens' clothing lines.
Source: Entertainment Trends (entertainmenttrends.net)
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