Bang Si-hyuk is riding a 20-year wave of popularity for a formula of photogenic performers and synthesised beatsThe BTS members, all in their 20s, bond with fans by opening up via social media about their anxieties and struggles, which Mr Bang called a "window into the soul of BTS". Firms from Coca-Cola to Puma have signed up the stars as brand ambassadors.THE global Korean-pop music craze is generating a fortune for Bang Si-hyuk, a South Korean producer known as"Hitman".
The producer and his Big Hit Entertainment are riding a 20-year wave of popularity for a formula of highly choreographed, photogenic performers and synthesised beats. The mania has delivered sold-out concerts, No 1 albums, billions of YouTube views, and it made the group's seven members the world's most tweeted-about celebrities.
A songwriter and fan of American hip-hop, he entered the music industry in his 20s and came up with a string of hits at JYP Entertainment, helping to set the foundation for K-pop idol culture. While BTS remained insulated from a sex and corruption scandal that rocked the K-pop world last month, the band had its own controversy in late 2018 when a T-shirt worn by one member and depicting an atomic bomb explosion led to furore in Japan.
Source: News Formal (newsformal.com)
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