This millennial quit her job to create an NFT collection and build a lifestyle brand

SINGAPORE — While some may dismiss Non-Fungible Tokens as a fad, serious money can be made for those who sell in this trendy cryptocurrency space.

“I’m the kind of person that if I do something, I will throw myself into it. If I work in the day but also work on the NFT project at night, I wouldn't be a hundred percent in either place, so I thought, let me just do this crazy thing and quit my job because timing matters in the NFT world,” Lee said.

She reworked the collection and relaunched on 31 January. The simple and cute designs contributed to the collection’s virality and were sold out within a week. Looking ahead, Lee hopes to expand the Tasty Toastys brand to include collaborations with other NFT artists and metaverses. She is also leveraging her NFT experience by serving as an advisor at Metapoly, which describes itself as "the first decentralised metaverse land tycoon that helps users drive investment in the Metaverse".

A corporate company releasing an NFT would not allow for commercialisation. But because Tasty Toastys is natively born in the NFT era, it’s worth experimenting with this opening of the IP, and this is what set us apart from other brands.

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