When Michelle Yong was growing up, she saw how her father was often hands-on in the family’s construction business, Woh Hup Holdings.
“I personally look at every unit to make sure things like the wardrobes and shower cubicles are big enough and whether the kitchen counter has enough drawers. It can be frustrating for my architects, interior designers and project managers. They’d ask why am I always changing things and I’d say, ‘I’m not changing, I’m improving',” said Yong assertively.
Community building has always appealed to Yong. She joined the family’s property development arm Aurum Land in 2007 as she saw potential to add value to the business, which was mainly constructing semi-detached houses and smaller 15-unit developments then. As she built up the property development business, she saw its potential to expand into ventures that connected people.
Yong shared: “We were very interested in investing in start-ups that are complementary to our core business. I also wanted to go beyond building beautiful spaces to build communities and find new opportunities to grow.” There are plans to take the Core Collective concept regional and Yong is also looking into retirement villages that espouse lifelong learning, community and kinship, as well as medical support.
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