PARIS – Paris authorities have spent years readying for the almost 2 million international visitors expected for the 2024 Summer Olympics, but they may have overlooked a far bigger phenomenon now coming to the city: Taylor Swift.
According to former Paramount Global Chief Executive Officer Bob Bakish, her attendance was considered one of the factors that made 2024’s Super Bowl the most watched broadcast in US history. The appetite for the blockbuster tour comes amid lower-than-expected demand for the Olympic Games, with many high-end vacation rentals slashing prices for the summer as owners come to terms with the overblown hype.
Many critics have derided the 31-track album as bloated and mediocre – “a rare misstep” in the words of British music mag NME.
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