STOCKHOLM: Swedish media group NENT increased the subscriber target for its Viaplay business on Wednesday and said the streaming service would enter five new markets, including Britain and Germany.
It also forecast 2020 to 2025 compound annual organic sales growth at the upper end of its target ranges - 18 per cent to 20 per cent for the group and 13 per cent to 15 per cent for its Nordic operations. The company, which is currently launching series Ronja the Robber's Daughter and The Prize of Silence, said it would bring Viaplay to Britain, Canada, Germany, Austria and Switzerland, taking the number of markets to 16 by the end of 2023.NENT also set a new target of 23 per cent to 25 per cent compound annual organic sales growth for Viaplay in the Nordic markets for 2020 to 2025.
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