LOS ANGELES: Netflix on Monday began offering a free mobile plan with about one-quarter of its TV shows and movies in Kenya, a strategy aimed at sparking growth in a key African market, the company told Reuters.
"If you've never watched Netflix before - and many people in Kenya haven’t - this is a great way to experience our service," Cathy Conk, director of product innovation at Netflix, said in a blog post."And if you like what you see, it’s easy to upgrade to one of our paid plans so you can enjoy our full catalogue on your TV or laptop as well.
Anyone 18 or older in Kenya can enrol in the free plan and create up to five profiles. No payment information will be required.
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