STOCKHOLM: Sweden's Nordic Entertainment Group thinks it can benefit from the battle of the big global firms in the streaming market by building partnerships with the likes of Walt Disney rather than being exposed to tougher competition.
"It's more of a clash between giants," he told Reuters in an interview, saying that Disney could be happy to do a deal with NENT that the U.S company would not permit with a global rival. "To illustrate, NENT could provide Disney with a minimum guarantee deal where its Viaplay subscribers have the opportunity to buy Disney+ at a discount...," it said.Jensen said NENT, spun off from Swedish media group MTG in March, is also increasing the number of its studios in Britain to help it work with companies such as Comcast-owned Sky, on developing content.
Viaplay, NENT's biggest growth-driver, has almost 2 million total subscribers and the firm expects to add at least 250,000 this year, versus 170,000 in 2018.
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