LOS ANGELES: The forthcoming HBO Max streaming service needs the reach of its parent company AT&T Inc to compete in the streaming video wars, a senior WarnerMedia executive said in an interview, as the company faces pressure from an activist investor to explain its media strategy.
"We need a company of this size and scale and this enormous customer base," Greenblatt said."The whole thing is just a big advantage to us." AT&T has said it has more than 170 million direct customer relationships through TV, phone and broadband services. It also operates 5,500 retail stores.
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