TOKYO – Japan’s famed conveyor-belt sushi restaurants are scrambling to tackle a craze for making viral videos in which customers commit unhygienic acts.
The video pranks come at a particularly sensitive time for Japan, which is suffering its deadliest Covid-19 outbreak since the pandemic began, and as restaurants struggle to survive amid surging inflation. The chain said it will add acrylic screens at some outlets to deter people from tampering with items on its conveyor belts, and said it would provide fresh seasonings and cutlery to those who request it.
“We believe demand for cheap and delicious sushi will continue to grow longer term, but costs could increase as operators strengthen their response to such campaigns,” Mr Oba wrote.
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