The popularity of the automated belts took a hit due to hygiene concerns during the pandemic and pranks by customers.
Choushimaru Co, which operates about 80 sushi outlets in the Tokyo metropolitan area, opened a renovated outlet in October 2023 without conveyor belts. Workers at the branch were told to add value by talking to customers and placing importance on serving customers with a human touch. The issue was mitigated by allowing customers to order freshly prepared sushi that are delivered on a conveyor belt. This system, introduced by chains such as Hama-Sushi and Kappa Sushi, helped to reduce wastage.where pranksters recorded themselves licking utensils, soya sauce bottles, tea cups and even food on the conveyor belts, caused customers to shun restaurants with conveyor belts.
Another chain, Kura Sushi, which still serves dishes on a rotating conveyor belt, responded by installing an artificial intelligence camera system that can capture suspicious actions, such as when a plate is briefly taken from a conveyor belt and put back.Others like industry giant Akindo Sushiro are replacing conveyor belts with touchscreen monitors at each table, which show animated images of its dishes on a conveyor belt.
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