Snap restarts user growth with original shows, Android overhaul

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Snap Inc's original shows and rebuilt Android app helped it add Snapchat users for the first time in three quarters and top analyst revenue ...

REUTERS: Snap Inc's original shows and rebuilt Android app helped it add Snapchat users for the first time in three quarters and top analyst revenue forecasts, but that was not enough to push its shares much higher after a sharp run-up this year.

Chief Executive Evan Spiegel has worked to turn Snap's business around while the company largely avoided privacy and other scandals plaguing bigger rivals like Facebook Inc. Shares of the company, which rose 12 percent immediately after the results, gave up most of their gains to trade up marginally at US$12.26 in after-market trading. They have more than doubled in value so far this year.

It also rebuilt its Android app, which had more bugs and a worse user experience than its iOS app. Snap had prioritised development on the Apple ecosystem through its stock market debut in 2017. Chief Business Officer Jeremi Gorman said during the analyst call that Snap's ad sales team has restructured in the United States as of April 1 to better serve advertisers according to their industry.

Average revenue per user jumped 39 percent to US$1.68 during the quarter from a year earlier. The company's net loss narrowed to US$310.4 million, or 23 cents per share, from US$385.8 million, or 30 cents per share.

 

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