SINGAPORE: Mediacorp announced on Tuesday it is collaborating with youth media company VICE to bring a raft of original VICE digital and TV content to Singapore audiences.
In addition, Mediacorp will be the exclusive representative for all advertising sales in Singapore for VICE.com. In Asia-Pacific, VICE has 11 offices across eight markets, including Singapore, India, Indonesia, Japan, South Korea and China. VICE includes a network of digital channels; a licensing division, a TV and film production studio; and VIRTUE, its in-house creative services agency.
The companies will adapt scripted series and films for Mediacorp’s digital entertainment destination, Toggle, and free-to-air platforms. Wattpad’s machine learning technology will also be used throughout the development process, providing audience insights and perspectives to guide each project.
Source: News Formal (newsformal.com)
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