SINGAPORE: Last week, the Singapore Tourism Board launched a new global marketing campaign showing how Singapore is the “World’s Best MICE City”, or the top venue for Meetings, Incentives, Conventions, and Exhibitions .The campaign invites MICE organizers and planners “to take a fresh perspective on Singapore’s value proposition as a leading MICE destination that can influence purposeful outcomes amid a competitive landscape.
The five other campaigns are City that Connects, Family Playground, Twice the Fun, Culinary Capital, and Travel Well. STB added that Singapore “offers a neutral ground for meaningful dialogue, access to unique tourism offerings, and maintains a stellar track record of hosting high-quality events.” We remain committed to invest in new MICE products and experiences, and we invite event organisers and planners to co-create business events with us that yield meaningful outcomes,” says Mr Yap Chin Siang, the Deputy Chief Executive, Singapore Tourism Board.About 2.2 million adult S’poreans have not used SingapoRediscovers vouchers which will expire on June 30
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