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Singapore targets MICE leadership with latest STB campaign

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pstrongIn June, the STB will release a toolkit for event planning and execution./strong/p pThe Singapore Tourism Board (STB) launched a new global marketing campaign to establish Singapore as the “World's Best MICE City."/p pThe campaign represents the first of six global efforts by the STB to boost Singapore's economy.

The Singapore Tourism Board launched a new global marketing campaign to establish Singapore as the “World's Best MICE City."STB also rolled out an enhanced Singapore MICE Advantage Programme to invite more MICE event organisers to Singapore. The programme offers discounts, shopping vouchers, and complimentary F&B experiences.

In addition, STB will launch, by June, the comprehensive Legacy toolkit, which provides a framework for planning, executing, and measuring the impact of an event....there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

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