However, TODAY reported that although some small businesses swiftly grew in sales, some also swiftly saw less in customer traffic.Swiftonomics leaned toward businesses catering to Swifties’ fashion needs, such as apparel and accessory shops, which have seen growth in sales.
Similarly, jewellery and accessories shops like Koi Ming Enterprise, located at People’s Park Centre in Chinatown, reported a 30% increase in business revenue during Swift’s stay in Singapore.Businesses whose revenues fell swiftly Establishments like Ji Xian Seafood and Hong Kong Dim Sum Express at Kallang Wave Mall reported an alarming 80% drop in business.
Bars and pubs around the stadium also felt the pinch. The demographic skew towards younger females during Swift’s concerts resulted in slower business for establishments like Bar Soccer and Good Cheer at Stadium.Maybe after a four-hour concert, people get tired and they want to go home. And the concert demographic being younger females, a soccer bar isn’t a place that they want to go.