WASHINGTON: German automaker Volkswagen AG's US unit issued a false news release on Tuesday claiming it wouldin a marketing stunt designed to call attention to its electric vehicle efforts, three people briefed on the matter told Reuters.
VW had said it mistakenly published a draft of the fake release on Monday and took it down after some reporters wrote stories about it. It then issued the"official" announcement on Tuesday, two days before the April Fool's Day holiday. Some VW officials have expressed frustration that its significant US EV efforts have not drawn as much attention as Tesla or General Motors.The Volkswagen brand aims to invest €16 billion in electrification and digitalization by 2025. It has committed to sell one million EVs worldwide by 2025.
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