REUTERS: Netflix Inc said on Wednesday it would roll out a lower-priced mobile-only plan in India within the next three months to tap into a price-sensitive market at a time the streaming company is losing customers in its home turf.
"India is a mobile-first nation, where many first-time users are experiencing the internet on their phones. In such a scenario, a mobile-only package makes sense to target new users," said Tarun Pathak, analyst at Counterpoint Research. Netflix currently offers three monthly plans in India, priced between 500 rupees and 800 rupees US$11.63).
Source: News Formal (newsformal.com)
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