REUTERS: Netflix Inc said on Wednesday it would roll out a lower-priced mobile-only plan in India, tapping into a price-sensitive market where data consumption on smartphones is surging.
The video streaming pioneer said in March that it was testing a 250 rupee monthly subscription for mobile devices in India, where data plans are among the cheapest in the world."We believe this plan ... will be an effective way to introduce a larger number of people in India to Netflix and to further expand our business in a market where Pay TV ARPU is low," the company said.
Netflix's new plan is aimed at battling cheaper offerings from rivals such as Amazon.com Inc's Prime Video and Hotstar, a video streaming platform owned by Walt Disney Co's India unit.In contrast, Hotstar, which also offers content from AT&T Inc's HBO and streams live sports, charges 299 rupees per month. Amazon bundles its video and music streaming services with its Prime membership.
India figures prominently in Netflix Chief Executive Officer Reed Hastings' global expansion plans. The company is investing heavily in creating blockbuster shows such as crime thriller"Sacred Games" and"Delhi Crime" with A-list Bollywood actors.
Source: News Formal (newsformal.com)
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