Privacy measures that are meant to preserve the anonymity of smartphone users are no longer suitable for the digital age, a study suggested on Tuesday.Vast quantities of data are scooped up from smartphone apps by firms looking to develop products, conduct research or target consumers with adverts.
But the study in the Nature Communications journal says this is no longer enough to keep identities private. They then “attacked” the data searching for patterns in those interactions — a technique that could be employed by malicious actors. When further interactions between those primary contacts were included, they could identify 52 percent of people.
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