Advertising and marketing conglomerate Omnicom Group Inc has recommended that clients pause their spending on Twitter in the short term, The Verge reported on Friday, citing an internal memo.
Omnicom serves over 5,000 clients in 70 countries, including McDonald's Corp, Apple and Johnson & Johnson. The move emphasizes a growing skepticism among agencies and brands about the micro-blogging site's future since Elon Musk took over the helm."The risk to our clients' brand safety has risen sharply to a level most would find unacceptable," the report added, citing the Omnicom memo.Last month, U.S. automaker General Motors Co said it had temporarily halted paid advertising on Twitter.
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