Twitter's new owner Elon Musk told advertisers on Wednesday he aimed to turn the social media platform into a force for truth and stop fake accounts in an effort to assuage brands and advertising agencies that have increasingly been backing away.
Days after Twitter rattled users and advertisers by cutting half its staff, over 100,000 listeners tuned in to hear Musk speak on Twitter's Spaces feature. He was joined by Yoel Roth, Twitter's head of safety and integrity, who has reassured users that Twitter would uphold its policies against harmful content.US$8 charge for premium subscriptionsIn the week since Musk took over, GM, General Mills and Mondelez International Inc have pulled ads off Twitter, concerned Musk could loosen content moderation rules.
Major brands including Wendy's Co, Chick-fil-A, General Motors Co and Ford Motor Co monitored Musk's talk on Wednesday.ramped up pressureDirectly addressing brands who have paused their ads, Musk said: "I understand if people want to give it a minute."He said paid Twitter Blue subscription accounts with a blue checkmark would become more important and prominent, with users focusing on posts from verified users and ignoring other low quality content.
He lied.
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