In a World of Grown-up Pain, Squid Game's Sneakers Are a Comfort Blanket

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Vans' white slip-ons have seen a 7,800% uptick in sales in recent days.

As Squid Game hurtles towards its final and most hellish act, the final 16 players line-up in front of a fragile glass bridge. At each step is a twin set of glass panels: one solid, one tempered. They must correctly guess the safe option of the two, or face elimination. Which, in this macabre reimagining of playground games, means death. The players, understandably, are very nervous. They mop their brow. They murmur the staggering odds.

Of course: Halloween. Many viral moments, both good and mad, make for amusingly obvious costumes . But a 7,800 per cent rise? There's no way all of those trainers are to be bought and sullied for one night only at the house party of a particularly brave friend. People are buying them because they like them.

Which is not levelled as a criticism. Style has unarguably flourished since breaking free from stuffy diktats. We have more choice and more freedom. Menswear is now largely divorced from a prescriptive charter with its roots in an outdated idea of masculinity. But it is happening, and it began way before the pandemic infantilised us, before we moved back in with our parents and groaned at mum's proposed menu.

 

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