Squid Game’s success reopens debate over who should pay for rising internet traffic

in light of the changing internet landscape, although any change to policy is ultimately up to the government.

“We very much believe in a free and open internet,” says Jon Lloyd, the head of campaigns at the Mozilla Foundation. “All content needs to be treated the same, that is the principle of net neutrality. We have never asked content creators to pay internet service providers before and we shouldn’t now.” The Open Rights Group argues that tampering with net neutrality in the UK could open the door to the internet potentially being “split into a fast and a slow lane”.

Streaming companies argue that they do, in effect, pay for their content being delivered through technical systems that dramatically reduce the costs to internet service providers. Netflix has a worldwide network of its own servers that deliver a Squid Game or Bridgerton to the equivalent of the internet doorstep for ISPs, shortening the distance data then travels to consumers, with the streaming giant paying billions in “transit charges”.

“Lately, we are finding that governments and ISPs are increasingly looking to content providers for financial support, arguing they should receive fees to support the deployment of broadband and 5G,” said an executive in the streaming industry. “We feel this is moving towards a violation of net neutrality principles, as consumers who purchase an internet service from an ISP should be able to reach any endpoint on the internet regardless of whether that content provider pays or not.

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