Elon Musk is some way away from his goal of sending millions of people to Mars, but Tesla's shares are heading into orbit on Wall Street, leaving conventional automakers in the dust.
The Tesla's surge reflects its leader's ability to build the brand, experts say, combined with enough success in execution to maintain the mystique. "Tesla tried to position itself not as a car company, but almost like a movement," said Jessica Caldwell of Edmunds.com. The Tesla chief also parts ways with other CEOs on earnings conference calls, taking questions from fans -- and sometimes ridiculing questions he does not like.
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