NEW YORK - Elon Musk is some way away from his goal of sending millions of people to Mars, but Tesla's shares are heading into orbit on Wall Street, leaving conventional automakers in the dust.
He is a"highly charismatic, highly visible leader" who has positioned Tesla as a brand of the future, says Karl Brauer of Kelley Blue Book. "Tesla tried to position itself not as a car company, but almost like a movement," said Jessica Caldwell of Edmunds.com. On Twitter, Musk keeps his followers entertained with a constant stream of commentary, emojis, memes and even his own music, having just released a track,"Don't Doubt Your Vibe."
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