How Meta fumbled propaganda moderation during Russia's invasion of Ukraine

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comments claiming the attack never happened began flooding the queues of workers moderating Facebook and Instagram content on behalf of the apps' owner, Meta Platforms.

comments claiming the attack never happened began flooding the queues of workers moderating Facebook and Instagram content on behalf of the apps' owner, Meta Platforms.

Online expressions of support for the mother-to-be quickly turned to attacks on her Instagram account, according to two contractors directly moderating content from the conflict on Facebook and Instagram. They spoke to Reuters on condition of anonymity, citing non-disclosure agreements that barred them from discussing their work publicly.

"The posts were vile," and appeared to be orchestrated, the moderator told Reuters. But many were within the company's rules, the person said, because they did not directly mention the attack."I couldn't do anything about them," the moderator said.Meta declined to comment on its handling of the activity involving Vishegirskaya, but said in a statement to Reuters that multiple teams are addressing the issue.

It later said it had pulled down another Russia-based network that was falsely reporting people for violations like hate speech or bullying, while beating back attempts by previously disabled networks to return to the platform. For example, it permitted"dehumanising speech against Russian soldiers" and calls for death to Russian President Vladimir Putin and his ally Belarusian President Alexander Lukashenko, unless those calls were considered credible or contained additional targets, according to the instructions viewed by Reuters.

Critics say it is often reactive, driven as much by business considerations and news cycles as by principle. It's a complaint that has dogged Meta in other global conflicts including Myanmar, Syria and Ethiopia. Social media researchers say the approach allows the company to escape accountability for how its policies affect the 3.6 billion users of its services.

Reuters is the first to report this extension, which allows Ukrainians to continue engaging in certain types of violent and dehumanizing speech that normally would be off-limits. Meta's harassment policy prohibits users from"posting content about a violent tragedy, or victims of violent tragedies that include claims that a violent tragedy did not occur," according to the Community Standards published on its website.

 

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