How Meta fumbled propaganda moderation during Russia's invasion of Ukraine

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Days after the March 9 bombing of a maternity and children's hospital in the Ukrainian city of Mariupol, comments claiming the attack never happened began flooding the queues of workers moderating Facebook and Instagram content on behalf of the apps' owner, Meta Platforms.The bombardment killed at least t

Days after the March 9 bombing of a maternity and children's hospital in the Ukrainian city of Mariupol, comments claiming the attack never happened began flooding the queues of workers moderating Facebook and Instagram content on behalf of the apps' owner, Meta Platforms.

The case involving the beauty influencer is just one example of how Meta's content policies and enforcement mechanisms have enabled pro-Russian propaganda during the Ukraine invasion, the moderators told Reuters. "The posts were vile," and appeared to be orchestrated, the moderator told Reuters. But many were within the company's rules, the person said, because they did not directly mention the attack."I couldn't do anything about them," the moderator said.Meta declined to comment on its handling of the activity involving Vishegirskaya, but said in a statement to Reuters that multiple teams are addressing the issue.

The tech giant has sought to position itself as a responsible steward of online speech during the invasion, which Russia calls a"special operation" to disarm and"denazify" its neighbor. In Ukraine and 11 other countries across Eastern Europe and the Caucasus, it created a series of temporary"spirit of the policy" exemptions to its rules barring hate speech, violent threats and more; the changes were intended to honor the general principles of those policies rather than their literal wording, according to Meta instructions to moderators seen by Reuters.

The documents offer a rare lens into how Meta interprets its policies, called community standards. The company says its system is neutral and rule-based. Two days later, Clegg told employees the company was reversing altogether the exemption that had allowed users to call for the deaths of Putin and Lukashenko, according to a March 13 internal company post seen by Reuters.

Meanwhile, Meta gave moderators no guidance to enhance their ability to disable posts promoting false narratives about Russia's invasion, like denials that civilian deaths have occurred, the people told Reuters.In theory, Meta did have a rule that should have enabled moderators to address the mobs of commenters directing baseless vitriol at Vishegirskaya, the pregnant beauty influencer. She survived the Mariupol hospital bombing and delivered her baby, the Associated Press https://apnews.

 

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