‘Help young hawkers, or else there won’t be another generation of hawkers’: The Hainan Story boss funds stallowners to open outlets
“We supported them to open their stalls in Woodlands, because we felt they are hardworking young people. We aim to help them, or else there won’t be another generation of young hawkers,” Lem Cheong tells, which currently has four outlets including a bakery concept. Lem, who was already acquainted with the millennial hawkers before this, saw that they were “very serious about food, and we share the same passion for local food”.
Business is brisk and he often has a queue for his lard-slicked noodles with unique braised pork, fish maw and curry chicken wing toppings. But funding a business expansion is challenging, as hawkers often operate with very lean profit margins.
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