Google Cloud prepares for Black Friday 'peak on top of peak'

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Alphabet Inc's Google Cloud unit is poised for a surge in fourth-quarter sales from U.S. retailers, as they brace for record online shopping ...

OAKLAND, California: Alphabet's Google Cloud unit is poised for a surge in fourth-quarter sales from US retailers, as they brace for record online shopping during the holidays because of COVID-19 lockdowns.

"We're planning for peak on top of peak," she said on Monday . That could be a boon for Google Cloud, which has generated about 30 per cent of its revenue during the fourth quarter the last two years. This year, Black Friday-style demand has flooded shops since March, when the United States began lockdowns, Tharp said.Holiday shopping is expected to boost demand further, as retailers including Target and Walmart have said they will reduce in-store hours because of coronavirus concerns.

 

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